Amazon Unveils Kindle Fire Tablet

Amazon unveiled the $199 Kindle Fire tablet and a $99 touch version of its e-book reader, the Kindle Touch, fueling fierce tablet price wars. The company also released a $79 non-touch Kindle version, all of them showcased by Amazon head Jeff Bezos. The Kindle Fire tablet features an IPS display, an ultra-wide viewing angle, complemented by fast dual-core processor, Bezos told journalists.

Amazon Fire Tablet

The new tablet is able to merge all existing Amazon’s services, offering access to 100,000 movies and TV shows. Customer will have access to 17 million songs with Amazon’s Whispersync service now covering movies and TV shows. Other services available through the Fire include Amazon Web Services, Prime, Kindle, Instant Video, MP3, and the AppStore.

According to Bezos, the Kindle Touch e-book features an advanced E Ink display, infrared touch interface, and extra long battery life. In addition, the touch version of the tablet offers access to millions of e-books, free storage in the Amazon Cloud, and Audible integration with the Wi-Fi Kindle Touch being sold for $99. A 3G version of the Touch is priced at $149. The non-touch Kindle sells for $79 and is 18 percent smaller than previous Kindles, Bezos told the press.

Industry analysts commented that the $199 Kindle Fire offers great functionality at a very competitive price thus leading to a fierce price war in the tablet market in the last quarter of the year. Apple, Barnes and Noble, Microsoft, and other tablet vendors will be forced to lower their prices the utmost or provide additional functionality and services at their current prices to cope with the competitive prices offered by Amazon, experts said.


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