Springvalley Middle School at Kelowna, B.C. imposed a ban on students to wear breast-cancer bracelets at school, saying the bracelets are offensive. The school authorities told students not to wear the breast cancer awareness wristbands that feature the slogan “I (love) boobies!” printed on them. The bracelets are distributed among young people by Keep A Breast Canada in the framework of a youth-oriented breast cancer awareness campaign.
School District 23 superintendent Hugh Gloster told journalists the bracelets were banned because of the language that is not suitable for teenagers with a number of parents complaining about the language used on the wristbands. According to the school regulations, people have to cover or remove items containing offensive language. The ban on the “edgy” bracelets came into force after numerous people find the Keep A Breast campaign overwhelmingly offensive and its slogans caused distraction among others.
Michelle Murray, Keep A Breast executive director, went on to say that the wristbands are designed to be worn by younger people and heighten awareness about breast cancer, thus they were made to keep in line with the language of young people.