Mixed results for Hulu Plus on Android

Barnes & Noble is going at war with Amazon, launching a Nook Tablet that features Hulu Plus on Android to compete with Amazon’s upcoming Kindle Fire, industry sources said. The Nook Tablet is to cost $250 compared to $200 for Kindle Fire but features 1GB of RAM compared to only 512MB in Kindle Fire. It also offers 16GB of bundled storage versus 8GB offered by Kindle Fire, providing expandable storage of up to 32GB while Kindle Fire does not feature SD card slot.

Hulu Android

The Nook tablet will be able to play video content from Hulu Plus or Netfix, with its battery providing some 8 hours of uninterrupted usage. The device is designed to run on a customized version of Google’s Android operating system. The Nook will feature 7-inch touchscreen display, similar to the one used in the Nook Color Android reader, while its overall weight is reduced to 14.1 ounces, compared to 15.8 ounces for the Nook Color.

Industry experts commented that Barnes & Noble will face fierce competition by several established tablet makers and the company should bet on developing its reading and social media features to set foot at new markets. In addition, Barnes & Noble will be forced to compete for media streaming services where it is not positioned that well. Nevertheless, Hulu Plus on Android can be a winning combination of functionality and media service offered in environment powered by Google’s operating system.

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