Editors and broadcasters from U.S. media that are members of the Associated Press voted Lady Gaga Entertainer of the Year, followed by the late Steve Jobs, Apple’s founder who get only three votes less. Taylor Swift, Charlie Sheen, Adele and the cast of “Harry Potter” were also on the list of celebrities who influenced most the entertainment industry in 2011.
Lady Gaga premiered her new album ‘Born This Way’ in May and it managed to sell 1.1 million copies in a single week. Her marketing strategy included marked discount on purchases through Amazon, where the album was on sale for only $0.99. More than 8 million copies of the album were sold as of October, outselling the next 42 albums on the Billboard chart and setting the stage for her “Born This Way” world tour.
Stefani Germanotta, the given name of Lady Gaga, is also the highest earning woman in the music industry in 2011. Her title as Lady Gaga Entertainer of the Year aside, she earned pretax income worth $90 million during the year, which makes the her the most successful female singer.
The singer also walked home with three Grammys in February, two MTV Video Music Awards, and is nominated for another three Grammys for 2012, one of which is in the prestigious nomination for best album.
She is also funding an ambitious project, called the Born This Way Foundation, together with the MacArthur Foundation and Harvard University. The project aims to fight bullying and encourage self-confidence and well-being among young Americans. She also visited the White House and met senior advisers of President Barack Obama to discuss her anti-bullying campaign. Evidently, those achievements influenced the voting of AP member news organizations that selected Lady Gaga Entertainer of the Year.